Wayes Custom × Guangzhou Custom Home Furnishing Fair: “Good Design 3.0” Strategy Upgrade Sparks Another Franchising Boom
News 2026-08-06
Wayes booth at the 2026 Guangzhou Custom Home Furnishing Fair
In a year when the custom furniture market is all about “survival,” how can a brand stand out amid intensifying competition and win both the market and customers’ hearts? Having witnessed every kind of brutal “battle” in the industry, Wayes Custom (WAYES) offered a refreshingly clear answer this year.
From March 27–30, WAYES made a strong appearance at the 2026 Guangzhou Custom Home Furnishing Fair with its newly upgraded “Good Design 3.0” model and its annual lifestyle new collections. The event attracted large numbers of prospective franchisees and customers, and every zone of the Wayes booth was packed from start to finish, with enthusiasm running high throughout.
“More, Faster, Better, Cheaper”: The “Good Design, Go Wayes” 3.0 Strategy Upgrade
Over the past two years, “consumption downgrade” has become a buzzword everywhere, with rational spending and value-for-money dominating the conversation. In reality, however, the more uncertain the times, the more people need certainty and beauty to comfort their hearts and minds. When it comes to “home,” people’s desire for a better life keeps rising — what consumers want is to spend less while enjoying the same, or even better, home living and service experiences.
The “Good Design, Go Wayes 3.0” strategy presentation
The “Good Design, Go Wayes 3.0” strategy — “More, Faster, Better, Cheaper”:
More options: two design proposals for every home. For the same floor plan, Wayes provides customers with two complete design proposals, so clients always have one more choice than anyone else.
Faster delivery: a whole-home design in 24 hours. Powered by the industry-leading one-stop design service platform “AI Good Design Factory,” and backed by 21 years of real customer data — 300,000+ products, 3 million+ floor plans, and 30 million+ design solutions — Wayes can deliver an efficient, beautiful, and highly matched whole-home design within 24 hours.
Better design: good design that truly understands your lifestyle. Wayes pioneered the “One Home” lifestyle customization approach, drawing on a research sample of 500,000 Chinese families. Built around six major life stages and personal interests, it features two lifestyle lines that systematically tailor design solutions to every family’s way of living.
Lower cost: save worry, save effort, and save money. Leveraging its powerful supply chain integration, Wayes Custom has formed the “Super Brand Alliance” with 5,000+ premium brand partners. Through joint product development with category experts, carefully curated selections, and one-stop direct sourcing and supply from headquarters, consumers enjoy better prices while franchisees gain higher margins.
One City, One Dealer: Four Exclusive Privileges for New Franchisees
In an era when everything is a race to the bottom, Wayes has chosen the opposite path. To benefit new franchisees, Wayes Custom launched the “One City, One Dealer” franchise policy this year — recruiting only one master franchisee per city, eliminating direct competition between franchise stores of the same brand. New dealers enjoy four exclusive privileges: city-wide exclusive agency rights, exclusive regional online traffic from the company, rights to develop distributors and channel partners, and revenue from full-category product sales — fully protecting franchisees’ interests and return on investment.
At the same time, headquarters supports franchisees through refined market-driven strategies, precise customer acquisition across all O2O channels, professional “hands-on” guidance throughout the journey, and tilted resource allocation — replicating the success of its direct-operation model and helping franchisees achieve sustained profitability.
AI Leadership: Taking Up the Weapon of AI to Win the Whole-Home Battle
As a 21-year veteran of whole-home customization, Wayes Custom’s built-in soft power is remarkably hard-core. The industry’s first vertical AI large model, the one-stop design service platform “AI Good Design Factory,” the i-era intelligent design interaction system, and the home design platform “AI YouJia” are all key weapons in delivering the “Good Design, Go Wayes” strategy.
AI-powered design tools in action at the booth
With AI-assisted good design on their side, stores will see significantly improved design efficiency, saving designers substantial time and ensuring fast, high-quality output. It also tackles long-standing pain points — the difficulty of recruiting designers, lengthy training cycles, and uneven skill levels. By optimizing store organizational structure and service models, reducing costs and boosting efficiency, it frees up marketing resources and gives stores more time and energy to focus on serving customers well. With whole-home design proposals delivered in 24 hours at high quality, and the “what you see is what you get” experience dramatically shortening consumers’ decision-making process, stores gain higher conversion rates and higher order values.
As the custom furniture industry enters a new cycle, full-case design, full-category sales, and one-stop supply and delivery have become the keys to breaking through. AI good design + whole-home solutions help consumers save money and help franchisees make money. Walk with the winners — win 2026 with good design.
