A Bond Across the Sea | Wayes Custom’s First Store in Taiwan Settles in Taoyuan
News 2026-08-24
During the Guangzhou Custom Home Furnishing Fair, good news kept pouring in at the Wayes Custom booth. Particularly noteworthy was the arrival of new friends from across the strait. On March 30, Wayes Custom successfully signed a franchise agreement with its first Taiwan-based partner, with the first store to open in Taoyuan City, Taiwan, China.
In recent years, driven by economic growth and rising household consumption in Taiwan, demand for whole-home customization has been steadily increasing. Although Taiwan’s custom home furnishing industry started early and is relatively mature, local constraints still leave considerable pain points.
For local custom home furnishing brands, Taiwan’s relatively high labor and supply chain costs weigh like two mountains, while the scarcity of design talent further constrains the industry’s progress. For consumers, higher prices, incomplete product ranges, and underwhelming designs mean spending more money without necessarily getting what they truly want.
These are precisely the key reasons why our new franchise partner from Taiwan and Wayes Custom hit it off immediately.
[Signing ceremony in Guangzhou Custom Home Furnishing Fair]
The lifestyle of Taiwan consumers blends traditional Eastern culture with modern Western elements — they value simplicity and practicality, personal expression, and environmental consciousness. Wayes Custom’s industry-first “One Home” lifestyle customization, built on a research sample of 500,000 Chinese households, systematically tailors design solutions for every lifestyle along two lifestyle dimensions: six major life stages and personal interests.
[“One Home” lifestyle customization]
In terms of board materials, Wayes Custom sources wood from renewable forests wherever possible to reduce the impact on native forests. All board products meet China’s new national E0-grade environmental standard, and its signature Die-state board reaches the even stricter ENF grade. Caring for nature means caring for every family’s home.
[Eco-friendly board materials]
In product range, thanks to Wayes Custom’s powerful full-category supply chain integration, over 5,000 SKUs from major brands are procured and supplied directly by headquarters in a one-stop model — with no middlemen taking a margin. This brings consumers a more complete product selection at better prices, while helping franchisees improve profitability.
[Full-category supply chain with 5,000+ SKUs]
Design output is where Wayes Custom truly shines. Powered by the industry’s first vertical AI large model and the one-stop design service platform “AI Good Design Factory,” high-quality whole-home design proposals can be delivered within 24 hours — helping stores overcome challenges such as hiring difficulties, slow design turnaround, and inconsistent quality. Consumers can faster enjoy a “what you see is what you get” service experience, along with “Good Design” that genuinely matches their preferences and requirements.
[AI Good Design Factory design platform]
As a whole-home customization expert with 23 years of experience, Wayes Custom sparked yet another franchising boom in Guangzhou Custom Fair. Beyond the successful signing of the first Taiwan store, prospective franchise partners from Thailand, Vietnam, and even Madagascar in Africa remain in deep negotiations. This confirms that truly good design is universal — it transcends geography, culture, and language, and can be widely accepted and appreciated around the world.
Following the grand opening of Wayes Custom’s first overseas flagship store in Kuching, Malaysia this January — an exemplary model for taking “Good Design” global — the successful signing of the Taiwan store further boosts Wayes’ confidence in expanding into broader markets. The next destination on the map to be lit up by Wayes will be revealed soon. Stay tuned.
